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Black Earth Blooms is an urban flower farm that specializes in regenerative agriculture. They are most well-known for their pollinator pots, pre-planted pots with everything a Monarch butterfly needs to feast, lay eggs, and food for their offspring to thrive.
Black Earth Blooms is an urban flower farm that specializes in regenerative agriculture. They are most well-known for their pollinator pots, pre-planted pots with everything a Monarch butterfly needs to feast, lay eggs, and food for their offspring to thrive.
About this body of work
At my recommendation, Black Earth Blooms expanded onto TikTok to share their expertise in organic and restorative farming. I directed, filmed, and edited the embedded video posts to anchor the owner’s daily content and establish a clear, consistent brand presence on the platform.
These videos created space to articulate the mission and passion behind the brand, strengthening audience trust and deepening engagement. To further support connection and conversion, I also designed and launched an email list landing page for Black Earth Blooms, which was linked directly in their TikTok bio. The audience response has been highly engaged, with thoughtful, ongoing conversations and consistent expressions of excitement around the brand’s pollinator pots in the comment sections.
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