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Nothando Conjure is a spiritual wellness brand offering one-on-one energetic healing sessions and a guided meditation designed to support grounded growth. To make these offerings more accessible, I built a social presence that meets people where they already are, using calm, encouraging storytelling to invite reflection before any purchase is made.
Nothando Conjure is a spiritual wellness brand offering one-on-one energetic healing sessions and a guided meditation designed to support grounded growth. To make these offerings more accessible, I built a social presence that meets people where they already are, using calm, encouraging storytelling to invite reflection before any purchase is made.
Rather than positioning the brand as prescriptive, the content establishes Nothando Conjure as a supportive companion, creating a sense of emotional understanding that helps people feel open to going deeper in their own spiritual journey.
Rather than positioning the brand as prescriptive, the content establishes Nothando Conjure as a supportive companion, creating a sense of emotional understanding that helps people feel open to going deeper in their own spiritual journey.
Brand Role: Your Spiritual Bestie
For Nothando Conjure, I built a social presence rooted in intimacy, accessibility, and trust, positioning the brand as a spiritual best friend rather than a distant authority. The content was designed to feel like late-night conversations between close friends: honest, emotionally attuned, and grounded in shared experience rather than hierarchy.
I created a series of tarot readings and spiritual reflections that translated private-session insights into public storytelling, making spiritual tools feel familiar and supportive. Each piece was shaped by recurring themes from my one-on-one work, allowing the brand’s voice to feel deeply responsive to the real questions people were already holding. To invite curiosity and return visits, I also developed a thirty-day series around my guided meditation that added narrative continuity and momentum, encouraging viewers to settle into the brand’s rhythm over time.
Across my work, the goal was not persuasion but resonance. I have focused on offering meaningful value upfront and cultivating an environment where trust and recognition could naturally form.
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