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Black Earth Blooms is an urban flower farm rooted in regenerative agriculture. I helped bring the brand to life by creating a launch-ready website and email list to further invite their audience into the world of thriving, vibrant ecosystems.
Black Earth Blooms is an urban flower farm rooted in regenerative agriculture. I helped bring the brand to life by creating a launch-ready website and email list to further invite their audience into the world of thriving, vibrant ecosystems.
Copy written by me for Black Earth Bloom's most recent launch:
You can enjoy the rest of the website that I designed here:
The mailing list sign-up page I created:
A video I filmed, edited and scored to further deepen the brand's world for viewers:
Building Brands Digitally and Strategically
At my recommendation, Black Earth Blooms expanded into digital storytelling with a focus on creating a welcoming, accessible space for people curious about organic and regenerative farming. I designed and launched their website and email list, ensuring each touchpoint reflected the brand’s warmth, expertise, and approachable personality. I also advised the CEO on creating a paid course (a project we are now actively developing together) ensuring the brand can grow sustainably while staying true to its mission.
Every element, from the copy on the website to the email messaging, is tuned to convey the family-like, nurturing energy of the brand, while maintaining consistency and clarity across channels. These efforts have laid the groundwork for deeper audience engagement and trust, encouraging visitors to learn and return.
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